ABOUT

amadana

Brand Introduction

amadana

amadana is an electronics brand born from the fusion of uniquely Japanese aesthetics and technology.
During the Edo period, a district in Edo where many lacquerware dealers gathered was called "Amadana," and lacquer was said to be a symbol of Japanese lifestyle, aesthetics, and technology. Just as Europeans once called lacquerware "Japan" with awe and respect, amadana expresses its unique Japanese culture through its electronics products, continuously broadcasting "Sense of Japan" to the world.

HISTORY

  • Established REALFLEET Inc.

    2002: Realfleet Co., Ltd. was established as a comprehensive home appliance brand with the concept of "beautiful home appliances," aiming to fill every living space with beauty.

  • amadana brand launched

    2003: Launched "amadana," an original home appliance brand, offering a wide range of products including air purifiers, refrigerators, and earphones.

  • dynabook REALFLEET model released

    In 2004, a limited edition of 500 units of the "dynabook REALFLEET MODEL (CX1R)" laptop, a collaboration with Toshiba's "dynabook" series, were released domestically for 250,000 yen.

  • Expand direct retail stores for the amadana brand.

    In 2005, the company opened directly managed stores in Nakameguro (2005 / BALS STORE), Omotesando (2006 / Omotesando Hills), and Ginza (Ginza Velvia-kan).

  • amadana Keitai N705i Announced

    In 2007, amadana Mobile N705i, a collaborative model with NTT DOCOMO and NEC, was announced. The 5,000 limited edition models sold out in just two days.

  • Announcing the water server

    In 2012, we announced the amadana Water Server, developed in collaboration with Premium Water Co., Ltd., which became a long-standing bestseller.

  • Amadana Music Announcement

    2015: "Amadana Music" project announced in collaboration with Universal Music. Record players and CD players launched.

  • Launch of Beasty Coffee by amadana

    We want to place them in rooms as interior decor and as tools, and we want to tell people about them. We also operate cafes, focusing on hand drip equipment and coffee beans.

  • Capital Tie-Up with Acer Group

    amadana, a product brand from Japan, will rapidly accelerate its global expansion by leveraging the network of the Acer Group, which has operations in 70 countries worldwide.